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| Business Intelligence Your strength is in what you know. We customize an approach for your specific needs. Markets are constantly changing and it goes without saying that it is important to stay in touch with your customers, reevaluate your vendors, and stay up to date on your competition. Our service is built on our reputation for providing absolute confidentiality in regards to our clients' information. Market Research & Competitive Intelligence If done properly, competitive intelligence is an ethical and vital activity. Monitoring your competitors' product development, pricing, marketing strategies, advertising, strategic alliances, financial foundation and growth provides invaluable information to aid your strategic planning. Everyone in your organization is a part of your company's marketing effort and can be key in monitoring your competition. Info2000 will assist your company to easily integrate competitive intelligence processes within daily routines. Surveys Anyone can put up a survey these days with little financial outlay. A poorly constructed survey yields inadequate or biased results. We create well-rounded and unbiased surveys to yield maximum insight. Focus Groups Info2000's focus group methodology creates an interesting and dynamic environment that yields outstanding results. Our web-based focus groups are easily accessed with a web browser-- remotely, at your office, or through a computer lab, offering convenience for your customers, employees, and consultants. Our sessions facilitate a larger number of participants and capture more in-depth information than traditional focus groups. Interviews Personal or telephone interviews yield valuable insights into customer needs and preferences. In-depth interviews often unearth unexpected concerns that reveal the need for early product and service improvements, which will save you time and reduce development and marketing expenditures. Meeting Facilitation Our methodology for focus groups extends to dynamic online meetings that greatly reduces the time and cost of internal planning and eliminates travel expenses. Experienced facilitation and dynamic online groupware creates a meeting experience beyond compare. You need no special equipment or software. Our meeting process and online software was developed through years of university research and testing. Info2000 provides the software and a coordinator to support your meeting facilitator and group discussion resulting in a written transcript of the meeting. Privacy and confidentiality is assured. |
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