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Articles Business Warrior Series for A/E/C Firms
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Did you know? According to research*, 80% of leads are never followed up on, are dropped or mishandled? Also, in a B2B environment, an 11% reduction in dropped/lost leads, combined with a 1% improvement in lead-to-order conversion rate, increased annual gross profit by 136%**. Have you scrubbed your leads lately? (Watch for this topic in an upcoming article.)
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